How Crystal-Infused Fragrances are Healing Energies Across the World Beauty takes a mindful turn as gemstone-infused fragrances bring forth bold intentions, grounding moments and healing energies

BY NITYA CHABLANI

A beautifully built perfume can do so much: it can instantly bring back fond memories, communicate its wearer’s identity and in some cases, even heal the body.

Last year, Bella Hadid took fans by surprise when she announced her fragrance line, Orebella. Poured into four geode-like cases, her alcohol-free, hydrating concoctions were crafted to promote healing, positivity, spiritual clarity and well-being, and brought a long-niche spiritual beauty ritual into the mainstream. “I always keep my essential oils with me, and my crystals,” she once confessed to Vogue.

bellahadid

@bellahadid

ADVERTISEMENT

Fusing the healing energy of crystals with daily rituals has become a powerful and resonant trend, but don’t let TikTok fool you; lithotherapy has been a favourite with the spiritually inclined for centuries. The idea is to infuse perfumes with crystals to charge the scent with unique metaphysical properties – think amethyst for protection, rose quartz for love and emotional healing or citrine for abundance and confidence.

VIDEO

What Hailey Bieber Keeps in Her Bag

“I’m always drawn to products that are created with purpose, where the use of crystals or energy work isn’t just a marketing tactic, but a part of the brand’s DNA,” says Yasmin Sewell. The beauty entrepreneur founded Vyrao to create scents that amplify energy and emotion. “Each of our fragrances contains a Herkimer diamond, a high-vibrational crystal known for bringing clarity and deflecting negativity. Our candles include a steel V-talisman to amplify energy,” she adds. “These elements are supercharged in Hawaii to infuse them with intention.” She picks her concoction each day based on intuition. “If I need an energetic boost, I’ll reach for I Am Verdant, a mossy citrus fragrance. Free 00 makes me feel liberated, like I’ve just jumped into the ocean and Magnetic 70 gives me a sense of protection.”

vyraoworld

@vyraoworld

ADVERTISEMENT

Alongside crystals, beauty houses are taking the wellness trend further by incorporating essential oils, numerology and chakra theory to create layered olfactory experiences. At Swiss fragrance house Valeur Absolue, certain fragrances, candles and body oils promote self-confidence, while others stimulate the production of betaendorphins, uplifting mood and restoring balance. “It’s important to start each day with the right energy to ‘be the absolute you’. This is why fragrance is the heart of our perfumes and the semi-precious stones are their soul,” explains founder Bénédicte Foucart.

valeurabsolueparfums

@valeur_absolue_parfums

ADVERTISEMENT

At California-based DefineMe, rose quartz-infused scent Floret offers “solace to wounded hearts and nurtures the art of self-love.” Meanwhile, at Spiritum Paris, numerology dictates the notes within each bottle. Inspired during a trip to Peru, founder Jonathan Dufour created a perfume for each lifepath number, the sum of one’s birth date digits, to reflect and align with its wearer’s energy.

definemefragrance

@definemefragrance

ADVERTISEMENT

spiritum.paris

@spiritum.paris

ADVERTISEMENT

Historical archives reveal that crystals have long played a role in elevating spiritual journeys. Ancient Egyptians used lapis lazuli, carnelian and turquoise in spiritual rites and embalming rituals as early as 3,000 BCE. Gemstones and essential oils also held prized positions in Ayurveda. Perhaps the most pivotal contribution came from the Islamic Golden Age, when science, spirituality and alchemy flourished. The “father of modern medicine”, Persian philosopher and physician Ibn Sina played a crucial role in advancing the fields of distillation and medicinal alchemy, both integral to modern perfumery. His writings in The Canon of Medicine were among the first to explore the metaphysical properties of gemstones, laying the foundation that continues to shape modern aromatherapy.

For many, gemstones are cherished as symbolic accessories or are placed at home to spread positivity. Doused in fragrant concoctions, these silent companions become a daily essential, restoring balance, opening auras and reframing scent as a wellness step. Take a deep breath before your next spritz and set an intention for the day: “I am grounded. I am confident. I attract love.” No affirmation is too small, no ritual too simple to realign the soul.

Originally published in the September 2025 issue of Vogue Arabia

A Beginner’s Guide to Energy, Style, and Ethical Sparkle

By Micaela Camacho

Crystals are trending: sparkling in fine jewelry pieces, tucked into handbags, and glowing on social media feeds. But for Sedona-based jewelry designer and spiritual entrepreneur Jamie Inglett, the allure runs deeper than Instagram aesthetics.

“Crystals aren’t just pretty,” Inglett said. “They’re energetic allies. How they’re sourced matters just as much as how they look.”

Inglett is the founder of Enchanting Earth, a viral online brand turned brick-and-mortar boutique in the heart of Sedona, Arizona. Her store curates luxury gemstone jewelry, rare mineral specimens, and metaphysical tools, with every item vetted for ethical sourcing.

“Ethical sourcing means the stone has been mined and handled with care — for both people and the planet,” she said. “We work directly with miners and lapidaries who share our values. We ask about labor, environmental practices, and full supply chain transparency.”

Crystals 101: A Beginner’s Guide to Energy, Style, and Ethical Sparkle

The global crystal trade, often unregulated, has come under scrutiny for its links to environmental degradation and unfair labor. For conscious consumers, that means asking better questions and resisting bargain-bin impulse buys.

“Shops that can’t tell you where their stones come from — or lean on vague marketing without substance — might be cutting ethical corners,” Inglett warned. “And if a rare stone is dirt cheap, chances are it’s synthetic, or worse.”

Despite the complexity of sourcing, Inglett encourages beginners to start with openness and curiosity. “You don’t need to know everything. Begin with what you’re drawn to. Crystals work best when they resonate with you.”

She shared her top five picks for a beginner’s crystal kit:

Clear Quartz – Known as the “master healer,” it amplifies energy and pairs well with other stones. Place it by your workspace or other crystals.

Amethyst – A calming stone linked to rest, intuition, and stress relief, amethyst is Ideal for bedside tables or meditation spaces.

Rose Quartz – The stone of unconditional love and emotional healing, this pink stone should be carried close to your heart.

Black Tourmaline – A powerful protector and grounding ally; keep it near entryways or in your pocket.

Citrine – Associated with creativity, clarity, and abundance, this stone is best placed in a wallet or home office for a sunny, energetic boost.

Before using a new stone, Inglett recommends cleansing it — through smoke, sound, moonlight, or selenite — and setting an intention. “Treat your crystal as a partner,” she said. “Ask how it wants to support you.”

While the science behind crystal healing remains debated, Inglett takes a grounded view. “You can be skeptical and still feel energy,” she said. “What matters is how it makes you feel.”

Whether you wear a crystal for fashion, comfort, or ceremony, Inglett hopes people choose with both intuition and intention.

“Crystals won’t fix you,” she said. “But they can remind you of the power you already hold.”